The majority of films released are comedy and drama, especially in UK where we produce more drama films than average. These statistics show that the film industry are very focused on what the current audience likes, which is backed up by last weekend’s box office figures in the UK where ‘Get Him to the Greek’, a comedy, topped the box office sales with a weekend gross of £1,569,556. The closest competitor this weekend was ‘The Killers’, which only had a weekend gross of £389,509.
The film industry has a clear idea at their target age range, as a steady 40% of films released are aged 15, with the amount of 12A’s growing nearly 10% last year. Films rated 18 are automatically losing viewers because of the large audience of teens that cannot go; this has been recognised by the film industry as the amount of 18’s being released dropped to 10% last year.
Despite aged 15 films having the highest release date, aged 12 films make a significant greater amount of money. 18 rated films have been consistently bottom because of the large audience it cuts out, as the average age seems to be about 15 – however 15 rated films have started to lose profit over the years.
As you can see British films do not have very high budgets, which is why most films are made in USA, because they provide you with a higher budget, and this graph suggests that higher budgets create more successful films.
This graph proves what I said earlier about the younger generation being the most popular cinema-goers, however unexpectedly, the category of 45+ seems to have been increasing over the years until the point where it is now nearly as high as the 15-24 category.
This graph doesn’t show anything unexpected as it is clear that the 15-24 category has a much higher rate illegal downloading; this is probably because most of the films released are aimed at this age group and they are the largest computer using age group.
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