Institutions are a huge factor in everyday life, it is almost impossible to go a day without seeing something owned by an institution such as Disney or Sony. we now see institutions so often that we don't even realise and simply ignore the impact it is having on us - such as the biased view that it is implementing on us, as institutions own nearly every single medium from films to newspapers.
one of the biggest institutions is Sony Corporation who own blu-ray, dvd, playstation, sony ericsson, sony music entertainment, columbia pictures, sony pictures home entertainment and sony computer entertainment.
owning dvd means that they gain money and have a say in every dvd that is released, and playstation means that they can put the biased opinions into many games which is a key area in the life of many young people who are easily influenced.